White paper
What do your customers
think about CO2 compensation
at check-out?

We all know you can compensate for your CO2 footprint when you buy a flight or a train ride. Recently however, we see more and more retailers offer this add-on at check-out. Nowadays, CO2 footprint of electronics, clothing and toys can all be compensated.

But what do consumers think about it?

If you run an e-commerce shop, you might want to know how customers really perceive this option. That's why we asked 1100 people for their opinion.

In this white paper, we show you, the average consumers' perception towards compensation and provide ways to improve it further.

We hope this helps you in bringing the right type of impact to your check-out flow.